How Underfloor Heating Engineers Can Win More Leads from Home Extensions
23/07/2025
If you're an underfloor heating (UFH) installer, home extensions are one of the best places to find new work. They're becoming more and more common across the UK — and most homeowners want modern, efficient heating in their new space. That's where you come in.
Why Extensions Are a Prime Opportunity
When people invest in an extension, they're often looking for a bit of comfort or luxury — a warm kitchen-diner, a new bedroom, or just more usable space. Underfloor heating is a natural fit. It's tidy, efficient, and keeps the room warm without radiators cluttering the walls.
It saves space and keeps the room looking clean.
It's more energy efficient than traditional radiators.
It adds a premium feel to the property.
More homeowners are asking for it — the demand is there if you know where to look.
How to Find These Leads Early
The key is spotting home extensions before the work starts. Planning application data shows you exactly who's planning to build — and what they're building. If you use a tool like BuildAlert, you'll get access to local homeowners who've just submitted plans.
From there, you can reach out before anyone else has knocked on their door.
What to Say in Your First Contact
Timing matters — the best moment to introduce yourself is just after a planning application goes live. Keep your message short, professional, and focused on how you can help. Here's an example you might send as a letter:
"Hi, I saw your recent planning application for an extension. I'm a local underfloor heating specialist and would be happy to offer advice on heating options that suit your new space. I can provide a free quote and answer any questions you might have."
It doesn't need to be pushy — just helpful and well-timed.
Other Ways to Get Found
Beyond direct outreach, make sure people can find you online too. Focus on your local area:
Keep your Google Business profile up to date with reviews and photos.
Add pages to your website for areas you cover, like "UFH installers in Bedfordshire."
Include real case studies and photos of past installs — it builds trust fast.
Get Referred More Often
Some of your best leads will come from other trades. Get friendly with local builders, architects and project managers. If you make their life easier and do good work, they'll keep recommending you.
Make It Easy to Say Yes
Once someone's interested, don't make them chase you. Offer:
A free quote or site visit
Clear next steps (call, email, WhatsApp — whatever works)
Some quick reassurance about timelines and costs
Final Thought
Home extensions are happening everywhere — and they all need heating. With planning data, a simple letter, and a professional online presence, you can win more of that work before anyone else has made contact.
To make it easier, you can use BuildAlert to find local extension leads automatically — and start reaching homeowners right away.