How to Turn Planning Applications into Real Construction Jobs

13/08/2025

Every day across the UK, thousands of homeowners submit planning applications for extensions, loft conversions, garage conversions, and other building projects. For builders and tradespeople, these are not just public records—they’re warm, high-intent leads that can be turned into paid construction jobs.

With BuildAlert, you can access this data in real time, filter it to match your exact service area, and contact homeowners before competitors even know the opportunity exists.

Why Planning Applications Are the Best Source of Construction Leads

Verified intent: Applicants have committed to a project and are actively seeking contractors.
Local targeting: Focus on postcodes, boroughs, or a radius around your business.
Early contact: Reach out before they have gathered multiple quotes.

Step 1 – Find the Right Planning Applications

Sign up to BuildAlert and use filters to select project types you want—extensions, garage conversions, loft conversions, or other works. You can refine results by postcode or radius to see only jobs you want to bid on.

Unlike public council portals, BuildAlert consolidates all UK planning data in one place and updates it daily. You can even view the full submitted plans to confirm the project scope before making contact.

Step 2 – Make Contact Fast

Timing is key. As soon as you spot a relevant application, use our built-in outreach tools to send personalised, professionally branded letters directly to the homeowner. At £2 per letter, it’s a cost-effective way to make the first impression that wins jobs.

Step 3 – Showcase Relevant Work

In your outreach, include examples of similar projects you’ve completed—photos, testimonials, and clear pricing ranges help build trust. Homeowners are far more likely to choose a contractor who has proven experience in their type of job.

Real Example: From Application to Signed Contract

A Manchester-based builder spotted an application for a single-storey extension in Chorlton. The submitted plans showed a full kitchen redesign. Within 48 hours, they sent a tailored letter, met the homeowner, and secured a £45,000 contract—beating three other contractors to the job.

Start Turning Planning Applications into Jobs Today

Whether you’re targeting trades-specific leads or larger construction projects, BuildAlert gives you the data, tools, and speed advantage you need. Stop waiting for enquiries—go directly to homeowners who are already planning the work you want.

For more strategies, read our guide to the best lead generation services for builders or our Loft Conversion Leads in London article.