Acceptable Use Policy

Last updated: 11 March 2026

This Acceptable Use Policy outlines the rules for using the BuildAlert platform. By using BuildAlert, you agree to follow this policy.

The purpose of this policy is to ensure the platform is used responsibly and lawfully.

1. Permitted Use

BuildAlert may only be used for legitimate business purposes related to construction, home improvement, or property services.

Users may use the platform to:

• identify planning applications that may represent construction opportunities

• send professional marketing communications relating to relevant services

• manage potential leads in a lawful and responsible manner

Users must always act professionally and respectfully when contacting property owners.

2. Responsibility for Communications

Users are fully responsible for any communication sent through the BuildAlert platform.

This includes:

• letter content

• claims made about services

• contact information provided

• marketing messages or promotions

BuildAlert does not review, approve, or monitor the content of letters sent by users.

Users must ensure their communications are accurate, lawful, and not misleading.

3. Prohibited Uses

Users must not use BuildAlert to:

Harass or Intimidate

• send threatening, abusive, or offensive messages

• repeatedly contact individuals in a manner that could reasonably be considered harassment

• pressure or intimidate property owners

Send Misleading Communications

• make false or misleading claims

• impersonate other businesses or organisations

• imply affiliation with local authorities or planning departments

Conduct Unlawful Marketing

• send communications that violate advertising laws

• conduct fraudulent or deceptive marketing practices

• promote illegal services or activities

Abuse the Platform

Users must not:

• attempt to scrape, copy, or extract BuildAlert data in bulk

• use automated scripts or bots on the platform

• reverse engineer the platform

• attempt to access restricted areas of the system

• interfere with the operation or security of the service

4. Data Usage Restrictions

Planning application information provided by BuildAlert is for the purpose of identifying potential business opportunities.

Users must not:

• resell BuildAlert data

• redistribute planning lead data to third parties

• create competing services using BuildAlert data

5. Respect for Property Owners

Users must ensure their communications are relevant and appropriate.

Users must not:

• send excessive or repeated letters to the same property

• send communications unrelated to the planning application

• engage in aggressive marketing practices

Property owners must be treated with respect and professionalism.

6. Compliance With Laws

Users must ensure that their use of the platform complies with all applicable laws and regulations, including but not limited to:

• UK GDPR

• The Privacy and Electronic Communications Regulations (PECR)

• Consumer protection laws

• Advertising regulations

Users are solely responsible for ensuring their marketing activities are lawful.

7. Monitoring and Enforcement

BuildAlert reserves the right to investigate suspected violations of this policy.

If we believe this policy has been breached, we may:

• issue warnings

• suspend or restrict accounts

• terminate access to the platform

• remove access to services

Serious or repeated violations may result in permanent account termination.

8. No Refunds for Policy Violations

If a user's account is suspended or terminated due to a violation of this Acceptable Use Policy, any unused credits may be forfeited and will not be refunded.

9. Reporting Abuse

If you believe the platform is being misused or if you receive inappropriate communications from a BuildAlert user, please contact:

info@buildalert.uk

We take misuse of the platform seriously and will investigate complaints.

10. Changes to This Policy

BuildAlert may update this Acceptable Use Policy from time to time.

Updated versions will be published on the website and continued use of the platform constitutes acceptance of the revised policy.