Privacy Policy

Last updated: 11 March 2026

BuildAlert ("we", "our", or "us") respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, and protect personal information when you use the BuildAlert platform.

This policy applies to visitors of our website and users of our services.

1. Who We Are

BuildAlert is a platform that provides access to publicly available planning application data and allows users to identify potential construction opportunities and send marketing letters to property owners.

For the purposes of data protection law, BuildAlert acts as a data controller for personal data collected through our website and services.

If you have questions about this Privacy Policy you can contact us at:

Email: info@buildalert.uk

2. Information We Collect

We may collect and process the following categories of personal data.

Information You Provide

When you create an account or use our services we may collect:

• Name

• Email address

• Business name

• Address

• Billing information

• Account login details

Platform Usage Information

We may collect information about how you use the platform, including:

• IP address

• browser type

• device information

• login activity

• pages viewed

• actions performed within the platform

This helps us improve the service and detect misuse.

Planning Application Data

BuildAlert collects planning application information from publicly available sources such as local authority planning portals.

This information may include:

• property addresses

• planning application details

• publicly listed applicant information where available

This data is obtained from public records and is used to provide our lead discovery service.

3. How We Use Your Information

We use personal data for the following purposes:

Providing Our Services

To create and manage user accounts and allow access to the BuildAlert platform.

Processing Transactions

To process payments and manage credit purchases.

Sending Letters

To facilitate the sending of physical letters to property addresses selected by users.

Improving the Platform

To analyse usage and improve the reliability and functionality of our services.

Customer Support

To respond to enquiries or provide technical assistance.

Security and Fraud Prevention

To detect suspicious activity, protect the platform, and enforce our Terms.

4. Legal Basis for Processing

Under UK GDPR we rely on the following lawful bases for processing personal data.

Contractual Necessity

Processing required to provide the BuildAlert service and manage user accounts.

Legitimate Interests

Processing planning application data and platform usage data in order to operate and improve the service.

Legal Obligations

Where we are required to retain information for legal or regulatory purposes.

5. Marketing Communications

We may send service-related emails such as:

• account notifications

• payment confirmations

• important platform updates

Users may also receive occasional product updates or announcements. Users can unsubscribe from marketing emails at any time.

6. Sharing of Information

We do not sell personal data.

We may share information with trusted third parties that help operate our services, such as:

• payment processors

• hosting providers

• printing and mailing providers

• analytics providers

These service providers only process data on our behalf and are required to protect it.

We may also disclose information if required by law or to protect our legal rights.

7. Data Retention

We retain personal data only for as long as necessary to provide our services and comply with legal obligations.

Account data may be retained for a reasonable period after account closure for security, legal, or financial record keeping.

8. Data Security

We implement appropriate technical and organisational measures to protect personal data from:

• unauthorised access

• loss

• misuse

• disclosure

However, no internet-based service can guarantee absolute security.

9. Your Data Protection Rights

Under UK data protection law you may have the right to:

• request access to personal data we hold about you

• request correction of inaccurate information

• request deletion of your personal data

• request restriction of processing

• object to certain types of data processing

• request transfer of your data

Requests can be made by contacting us at info@buildalert.uk.

10. Planning Data and Public Records

BuildAlert processes planning application information obtained from publicly available planning authority websites.

This information is part of the public planning process and is made publicly accessible by local authorities.

BuildAlert provides tools that allow users to discover these publicly available planning applications.

11. Cookies

Our website may use cookies or similar technologies to:

• keep users logged in

• analyse platform usage

• improve website performance

Users can control cookie settings through their browser.

12. Third-Party Services

Our platform may rely on third-party services such as payment providers and mailing services. These services process personal data in accordance with their own privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page and the "Last updated" date will be revised.

14. Contact Information

If you have any questions about this Privacy Policy or how your data is handled, please contact:

BuildAlert

Email: info@buildalert.uk