New: Premium Paper (120gsm) for Builder Letters
21/04/2026
First impressions matter when you are contacting homeowners about upcoming building projects. A professional looking letter can help your business stand out before a customer even reads the first line.
That is why BuildAlert has introduced Premium Paper (120gsm) for letter campaigns. You can now upgrade selected templates with thicker, higher-quality paper designed to help your business look more established and trustworthy.
What Is Premium Paper?
Standard letters are still available as normal, but you now have the option to print specific templates on thicker 120gsm paper.
Compared with standard paper, 120gsm stock feels stronger, smoother, and more premium in the hand. It gives your outreach a higher-quality finish that reflects the professionalism of your business.
Why Builders Are Choosing Premium Paper
Creates a stronger first impression.
Helps your business look more established.
Feels higher quality when opened by homeowners.
Ideal for premium services and higher-value jobs.
Easy to enable on selected templates only.
Perfect for Higher-Value Projects
Premium Paper is especially useful when targeting homeowners planning larger projects where trust and presentation matter.
Many BuildAlert users choose premium letters for opportunities such as house extensions, loft conversions, full renovations, kitchen extensions, and other larger construction projects.
If a homeowner receives several letters from local trades, small details like presentation can help your business stand out.
Upgrade selected letter templates with thicker 120gsm premium paperFlexible Template Control
You do not need to switch every campaign to premium paper. BuildAlert allows you to enable Premium Paper on each individual letter template.
This means you can keep standard pricing for everyday outreach while using premium paper only for campaigns where presentation matters most.
Use standard paper for regular local lead generation campaigns.
Use Premium Paper for extensions, renovations, and higher-value projects.
Test different approaches and track what performs best.
Premium Paper Pricing
Pricing stays simple and transparent:
Standard letters: 1 credit
Premium Paper letters: 1.10 credits
For a small additional cost, you can upgrade the quality of your outreach and potentially improve response rates on valuable projects.
Why Direct Mail Still Works for Builders
Homeowners planning building work often receive online ads, directory listings, and cold calls. A well designed printed letter can feel more personal and credible.
BuildAlert helps builders reach homeowners early using planning application data, and Premium Paper gives you another way to make that first contact count.
Start Using Premium Paper Today
If you already use BuildAlert, simply update your letter templates and enable Premium Paper where needed.
Sign up to BuildAlert or view our pricing to start generating more construction leads.
Related reading
- Manual vs Automated Builder Lead Generation
- How Builders Can Generate More Leads with Planning Application Data
- What Are the Best Lead Generation Services for Builders?
FAQs
1. What is 120gsm paper?
120gsm paper is a thicker, heavier paper stock than standard printer paper. It feels more premium and helps letters look more professional.
2. Can I choose which templates use premium paper?
Yes. Premium Paper can be enabled on individual templates, so you control which campaigns use it.
3. How much does Premium Paper cost?
Standard letters cost 1 credit, while Premium Paper letters cost 1.10 credits.