BuildAlert helps window fitters, bifold door installers and glazing suppliers find new installation leads from recent UK planning applications, rather than waiting for enquiries to come in through referrals or paid advertising. Extensions, loft conversions, conservatories and new builds almost always need new windows, doors or rooflights, and the drawings submitted with the application usually show exactly what's being installed - well before a homeowner starts comparing quotes.
Every planning application includes the elevations and project description you need to judge the scale and type of glazing a job requires, so you can see whether it's bifolds, sliding doors, sash windows or a full rooflight package before you make contact. Filter by postcode, project type or keyword, then send personalised letters or postcards directly through the platform.
There are no subscriptions, no shared leads and no long-term contracts. Searching planning applications is completely free, and you only pay when you decide to send a letter - printing, your branding and first-class postage are all included.
Ready to generate more window and bifold door leads? Create a free BuildAlert account and start browsing live planning applications today.
Most window and bifold companies rely on showroom visits, referrals from builders or paid search - all of which put you in front of homeowners after they've already started comparing suppliers.
Planning applications flip that around. An extension or loft conversion drawing shows the exact window and door openings before a single frame has been ordered, giving you a genuine head start on suppliers who only hear about the job once quotes are already being requested.
You can review the elevations, check the project description and decide whether a job matches your product range - uPVC, aluminium or timber, bifold or sliding - before spending anything on marketing.
The result is better-qualified glazing leads, less time spent on homeowners who've already chosen a supplier, and more opportunities to win full-house window and door packages rather than one-off replacements.
Showroom advertising, home improvement shows and pay-per-click campaigns for glazing keywords are all expensive ways to reach homeowners who may not even be planning work yet.
BuildAlert works differently - you search live planning applications for the project types your business specialises in, then send personalised letters or postcards directly to homeowners who are already committed to a project.
Instead of competing for clicks on generic glazing keywords, you're reaching homeowners with a live extension, conservatory or new build already in progress.
Homeowners rarely choose a window or door supplier the moment they submit a planning application - most spend weeks comparing frame materials, finishes and suppliers before committing.
That's why BuildAlert lets you schedule a follow-up letter a week or two after your first campaign, or automatically once planning permission is approved, so your business stays front of mind while the specification is still being finalised.
As a general guide, 1-2% response/conversion is a solid baseline, 2-5% is very good for well-targeted campaigns, and 4-8% is achievable with highly targeted lists, strong product photography and consistent follow-up.
Glazing companies who lead with clear product examples - bifold spans, sliding door tracks, rooflight sizes - and follow up as homeowners move from planning to construction tend to see the strongest results.

Example: BuildAlert highlighting window, bifold and glazing planning applications by postcode and project type
Planning applications rarely mention windows or bifolds by name - they describe the building work, and the glazing requirement follows from that. Knowing which project types reliably need new windows, doors or rooflights means you can filter with confidence rather than reading every application in an area.
Window and door specification is often decided at the design stage, not once building work starts. The elevations submitted with a planning application usually show the exact opening sizes and door positions being proposed, which means the homeowner is already thinking about frame material, colour and glazing spec before permission is even granted. That makes early contact - as soon as an application is submitted - the strongest window for window and bifold leads, while the homeowner is still comparing suppliers rather than after they have already chosen one.

Extensions and major refurbishments often include new windows, bigger openings or a full house re-glazing, and the drawings usually show exactly what is being replaced.
BuildAlert tracks planning applications with external changes, so you can reach homeowners while they are still choosing frame material, colour and glazing spec.
Target whole-house window upgrades rather than competing for one-off repair callouts.

Rear extensions and open-plan kitchen projects are the single biggest source of bifold and large sliding door installations.
BuildAlert highlights applications adding new openings to the rear elevation, patios and garden rooms - exactly where bifolds and sliders are specified.
Be first to quote before a builder bundles in whichever supplier they usually use.

Conservatories, orangeries and glazed extensions need specialist glazing and roof systems, often at a higher spec than a standard extension.
Monitoring planning applications for these structures puts you in front of homeowners who have already budgeted for premium glazing.
Position your business as the glazing specialist before a generic package is assumed.

Extensions and new builds usually need multiple windows, doors and rooflights across several elevations, all needing supply and installation.
BuildAlert gives you early sight of these projects, including drawings and elevations, so you can quote accurately rather than guessing at scope.
Win full-package glazing contracts instead of waiting for occasional single-window replacements.

Flat roof extensions and kitchen-diners frequently include roof lanterns, rooflights or feature glazing as part of the specification.
BuildAlert surfaces applications where roof alterations or flat roof extensions are proposed - a strong signal that rooflights or lanterns will be needed.
Offer a premium glazing upgrade while the homeowner is still finalising their specification, rather than after the roof structure is already built.

Small commercial refurbishments, office fit-outs and change-of-use projects often need new aluminium shopfronts, screens or curtain walling.
Use BuildAlert to spot these applications and contact the business owner or project lead directly, rather than waiting for a tender.
A useful way for glazing companies to diversify into light commercial work alongside domestic installations.
Whether you specialise in uPVC, aluminium or timber, bifolds, sliding doors or rooflights, BuildAlert helps you find exactly the projects you want. Built-in filters and custom keyword searches make it easy to discover relevant planning applications across the UK.
Looking for something more specific? You're not limited to predefined project types. Use custom keyword searches to find sash window restorations, crittall-style glazing, bi-fold and slide-fold doors, smart glass installations and thousands of other glazing projects.
Because planning applications describe the building work rather than the products going in, the fastest way to find window and glazing leads is to search for the underlying project type. These terms consistently surface work likely to need new windows, doors or rooflights.
Combine any of these with your postcode and radius, or stack several together, to build a search that matches exactly the type and scale of glazing project you want to win.
Unlike shared window and glazing leads, every opportunity is backed by a live planning application, giving you the information you need to qualify a project before making contact. Depending on the application, you'll have access to:
Looking for window and glazing leads in your local area? Browse our dedicated regional pages to find extension, loft conversion and new build planning applications near you.
Whether you're looking to improve your direct mail campaigns, target bigger glazing packages or build a predictable pipeline of work from planning applications, these guides will help you get more from BuildAlert.
Learn how to write professional letters that convert planning applications into real glazing enquiries, including branding and trust signals.
Read GuideUse project value filters and planning data to target extensions, new builds and conservatories with full window and door packages.
Read GuideLearn how to filter planning applications by project type, postcode and radius to land bifold, sliding door and rooflight jobs that suit your business.
Read Guide