BuildAlert helps loft conversion companies generate high-quality loft conversion leads from recent UK planning applications. Search for homeowners planning dormer, hip-to-gable, mansard and other loft conversions, choose the projects you want to target, then send personalised letters or postcards directly through the platform. We print, post and track every campaign for you, making it easy to generate a consistent pipeline of new loft conversion enquiries.
Every planning application includes valuable information about the proposed project, and where available you can review the planning drawings before deciding whether it's worth making contact. You can target specific postcodes, towns or custom search areas, save searches and automatically follow up with homeowners using scheduled letter campaigns.
Unlike traditional loft conversion lead generation companies that sell shared enquiries, BuildAlert gives you complete control. You decide which homeowners to contact, when to contact them and how often to follow up. There are no subscriptions, no shared leads and no long-term contracts. You simply pay for the letters or postcards you send.
Ready to generate more loft conversion leads? Create a free BuildAlert account and start browsing live planning applications today.
Finding loft conversion leads isn't usually the problem. Finding homeowners before they've spoken to half a dozen other companies is.
Many lead generation companies sell the same enquiry to several loft conversion companies after the homeowner has already started requesting quotations. That means more competition, lower margins and a race to be the cheapest.
Planning applications work differently. They allow you to identify homeowners at the start of their journey, often weeks or months before they're ready to appoint a contractor. You can review the application, view planning drawings where available and decide whether the project is worth pursuing before spending a penny on marketing.
The result is better-qualified loft conversion leads, less wasted marketing spend and more opportunities to win profitable projects.
Traditional loft conversion lead generation services often charge hundreds of pounds every month for shared enquiries.
With BuildAlert, you can search every UK planning authority for loft conversion planning applications, then send personalised letters or postcards directly through the platform. Every plan includes nationwide planning application data, with monthly letter credits and lower mailing costs as you grow.
Instead of paying for the same leads as everyone else, you're building your own predictable pipeline of loft conversion opportunities.
Most homeowners don't appoint a loft conversion company immediately after submitting a planning application.
Many spend weeks researching companies, reading reviews, comparing previous projects and deciding who to trust.
That's why BuildAlert lets you schedule automatic follow-up letters 7 or 14 days after your first campaign, or automatically when planning permission is approved. Staying in touch throughout the planning process keeps your business front of mind and increases the likelihood of converting planning applications into paying customers.
As a general guide, 1-2% response/conversion is a solid baseline, 2-5% is very good for well-targeted campaigns, and 4-8% is achievable with highly targeted lists, strong offers and consistent volume - loft conversion companies sending hundreds of personalised letters through BuildAlert have reported results in this range.
The strongest results typically come from businesses that make contact early, have a professional website, excellent customer reviews, competitive pricing and a consistent follow-up process.

Example: BuildAlert highlighting loft conversion planning applications by postcode and project type

Dormer conversions account for more loft planning applications than any other type in the UK, because they add full head height and genuinely usable floor space to almost any pitched roof.
BuildAlert flags dormer applications - rear dormers, box dormers and hip-to-gable-plus-dormer combinations - as soon as they are logged by the local authority, together with the elevations and roof plans submitted alongside them.
Because dormers are so common, they are also where competition is fiercest. Reaching the applicant in the first week gives you a genuine head start over companies still waiting on referrals.

Homes with hipped roofs - typically 1960s and 1970s semis and detached houses - often need a hip-to-gable conversion before the loft can be used at all, extending the roof to a vertical gable wall and unlocking significant extra volume.
Many hip-to-gable projects still need full planning permission or a lawful development certificate, particularly where a dormer is added on top, which means BuildAlert can track them from the moment the application is submitted.
These are higher-value jobs that reward loft conversion companies who can handle the roof structure as well as the internal fit-out, so they are worth targeting directly rather than waiting on a referral from a roofer.

Mansard conversions replace the whole rear roof slope with a near-vertical wall and a shallow-pitched top, giving the most usable head height of any loft conversion - and they almost always need full planning permission, especially on terraced houses and properties in conservation areas.
Because mansards rarely qualify as permitted development, they leave a clear paper trail in the planning register, and BuildAlert surfaces them automatically so you can review the drawings and scope before quoting.
Mansard projects typically carry the highest contract values of any loft conversion type, making them worth prioritising if your business has the scaffolding and roofing capability to deliver them.

The simplest loft conversions add rooflights or Velux windows without altering the roof's shape at all, making them faster to plan, price and build than a dormer or mansard.
Even straightforward rooflight conversions usually appear in planning data, either as a full application or a lawful development certificate, and BuildAlert picks up the relevant keywords in the description so you don't have to search manually.
These are ideal projects for filling gaps in your schedule between larger dormer and mansard contracts, especially for loft conversion companies who also handle general roofing work.

Many homeowners combine a loft conversion with a rear or side extension in a single planning application, creating a larger, more valuable project than either scheme on its own.
BuildAlert highlights these combined loft extension applications so you can see the full scope - extra floor space downstairs as well as upstairs - before you make contact.
Spotting these early gives you the chance to quote for the whole project rather than just the loft element, increasing the average value of every job you win.

Whole-house renovations and refurbishments frequently include a loft conversion as one part of a much larger scope of work, alongside re-roofing, internal reconfiguration and structural alterations.
These applications tend to involve larger budgets and longer programmes, and BuildAlert tags the loft element even when it is buried inside a wider renovation description.
For loft conversion companies who also take on broader renovation work, these projects offer a route into bigger, longer-term contracts rather than one-off loft jobs.
Whether you specialise in rear dormers, L-shaped dormers, mansards, hip-to-gable projects, bungalow loft conversions or complete design and build services, BuildAlert helps you find exactly the projects you want. Built-in filters and custom keyword searches make it easy to discover relevant permitted development and full planning applications across the UK.
Looking for something more specific? You're not limited to predefined project types. Use custom keyword searches to find roof terraces, chimney removals, structural alterations, Juliet balconies, roof enlargements and thousands of other loft conversion projects.
Unlike shared loft conversion leads, every opportunity is backed by a live planning application, giving you the information you need to qualify a project before making contact. Depending on the application, you'll have access to:
Looking for loft conversion leads in your local area? Browse our dedicated regional pages to find loft conversion planning applications, homeowner projects and new opportunities near you.
Whether you're looking to improve your direct mail campaigns, generate more loft conversion enquiries or build a predictable pipeline of work from planning applications, these guides will help you get more from BuildAlert.
Learn how to write professional letters that convert loft conversion planning applications into real enquiries, including branding and trust signals.
Read GuideUse project value filters and planning data to target larger dormer, mansard and hip-to-gable loft conversions worth pursuing.
Read GuideA practical guide to converting planning application data into a consistent pipeline of loft conversion work using BuildAlert.
Read Guide